Facebook Advertising

The purpose of this document is to provide you with a list of activities we undertake in the provision of Facebook Advertising services for your clients.

Feel free to take this information and format and brand it for use in your own sales and marketing activities.

facebook advertising solution

Initial Briefing

  • Initial Skype Briefing
  • Complete and agree on Facebook Advertisement brief
  • Facebook page and ad account access
  • Create Pixel for Conversion Tracking and apply to website where applicable
  • Set up campaign and Ad Sets
  • Create Ads – send for quality review
  • Campaign made live following approval
  • Internal Daily Review & Adjustments of Campaign Per Month
  • Weekly reports (First month only)
  • Month end report (Every month)

Regular Monthly Inclusions

  • Setup new campaign
  • Ads sent for quality review
  • Internal Daily Review & Adjustments of Campaign Per Month
  • Monthly Reports

Types of Facebook Advertising Direct ads

  • Brand awareness
  • Traffic (Facebook page/Website)
  • Page Likes
  • Retargeting
  • Store traffic (Brick and Mortar)
  • Reach
  • Video Views
  • App Installs
  • Engagement (Page/Post)


Facebook (ads only)

  • Facebook Custom Audience
  • Email/CRM list
  • Facebook Pixel data

Instagram (ads only)

  • Page engagement data
  • Video Viewers
  • Post visitors

LinkedIn (ads only)

  • Email list
  • CRM list
  • Insight Tag data (ads only)

Email Marketing

Our service does not include ongoing nurturing with emails. Although that can be a value- added offer for your clients, one which we can deliver via our copywriting team.

Notes Regarding Facebook Advertising

Facebook advertising is a very effective lead generation tool. It is most useful though when you have a specific and defined purpose in mind. Some great examples of this include building an email database where you have a pre-defined email marketing strategy already set up, promoting a competition, or collecting leads for your sales team. It’s a lead generation tool for a wider strategy. Often landing pages are highly effective for this type of advertising. While landing pages are not included in the costs of this advertising service, we would be more than happy to assist you in putting one together. Please contact us for a quote.

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