Facebook Advertising

The purpose of this document is to provide you with a list of activities we undertake in the provision of Facebook Advertising services for your clients.

Feel free to take this information and format and brand it for use in your own sales and marketing activities.

Initial Briefing

Initial Skype Briefing
Complete and agree on Facebook Advertisement brief
Facebook page and ad account access
Create Pixel for Conversion Tracking and apply to website where applicable
Set up campaign and Ad Sets
Create Ads – send for quality review
Campaign made live following approval
Internal Daily Review & Adjustments of Campaign Per Month
Weekly reports (First month only)
Month end report (Every month)

Regular Monthly Inclusions

Setup new campaign
Ads sent for quality review
Internal Daily Review & Adjustments of Campaign Per Month
Monthly Reports

Types of Facebook Advertising Direct ads

Brand awareness
Traffic (Facebook page/Website)
Page Likes
Retargeting
Store traffic (Brick and Mortar)

Reach
Video Views
App Installs
Engagement (Page/Post)

FACEBOOK ADVERTISING - RE-TARGETTING

Facebook (ads only)

Facebook Custom Audience
Email/CRM list
Facebook Pixel data

Instagram (ads only)

Page engagement data
Video Viewers
Post visitors

LinkedIn (ads only)

Email list
CRM list
Insight Tag data (ads only)

Email Marketing

Our service does not include ongoing nurturing with emails. Although that can be a value- added offer for your clients, one which we can deliver via our copywriting team.

Notes Regarding Facebook Advertising

Facebook advertising is a very effective lead generation tool. It is most useful though when you have a specific and defined purpose in mind. Some great examples of this include building an email database where you have a pre-defined email marketing strategy already set up, promoting a competition, or collecting leads for your sales team. It’s a lead generation tool for a wider strategy. Often landing pages are highly effective for this type of advertising. While landing pages are not included in the costs of this advertising service, we would be more than happy to assist you in putting one together. Please contact us for a quote.