Google Ads Service

Globital Google Ads specialists will drive your Google Ads campaign towards success.

Why Google Ads

Google Ads is the most powerful advertising platform to boost traffic, collect more leads and increase sales.

Target Potential Audience

Get in front of the potential audience when and where they are actively searching keywords related to your business.

Achieve Results Fast

Quickly measure everything about your Google Ads. i.e. Advertising costs, Profits, Ad clicks, Website views, Landing page visits, Calls made to your business and any specific action completed via Google Ads within your business site.

Cost Effective & High Return On Investment

Google advertising is low cost compared to other types of marketing. Without a doubt, it is one of the most cost-effective ways to receive a high ROI.

Our Approach to Google Ads Management

Our Google Ads certified team understands what it takes to develop great Google advertising strategy for your business. We highly focus on creating targeted campaigns that are cost-effective & profitable.

- Research & Discover

In the initial stages, we understand and research the client’s business as much as possible, including its complexities, target audience and industry forecast.

- Competitive Research

Our experts will analyze your business, its industry and who the different players are in the market that is creating competition. We use industry-leading software SEMrush to research and analyze the digital advertising footprint of your competitor campaigns.

- Comprehensive Account Analysis (Only for Running Accounts)

Without an understanding of historical data and competitive analysis in Google Ads management, you can’t drive a campaign to success. The most important asset available to us is your historical account data. Our Google Ads specialists focus on both aspects to meet your advertising needs and generating maximum results.

- Build Strategy & Campaign

Our research and analysis will jointly change into an effective PPC strategy. Our Google Ads specialists draft a complete action plan and strategies that will deliver the best results to achieve your business goals.

- Optimize, Grow & Repeat

Campaign Ads will be tested using A/B testing methods to determine which ads lead to the highest clickthrough and conversion rates. Our experts will make sure that your Google Ads campaign is properly optimized to achieve business goals.

Our Range of Google Ads Services

We offer a complete range of Google Ads Management Services.

Why Choose Us for Your Google Ads Management

- Management

Being a reputed Google Ads service provider, we will ensure that you are connected with your customers wherever they are.

- Expertise

As a Google Ads management company, we have a team of highly skilled and experienced PPC consultants with years of hands-on experience in delivering good results. In addition, we have copywriting experts to produce high-impact ads.

- Stay Ahead of Your Competition

Our team continuously analyze conversion rates and identify gaps to ensure ad spend is invested in phrases showing a higher return on investment. This empowers us to keep your Ad campaign innovative and one step ahead of the competition.

- Stability

With an extensive, full-time staff and a strong track record in different internet marketing disciplines, we are the Google advertising agency you can rely on for as long as your pay- per-click campaign runs in an efficient manner.

Google Ads Responsibilities

Our Responsibilities

Get appropriate information to setup a competitive campaign.
Setup campaign structures professionally and according to the brief.
Prepare campaign content for agency/client review and send through Basecamp for approval.
Implement approved campaign copy to specification.
Setup all conversion functions to ensure a clear measurement of results.
Report results accurately each month, in your brand.
Manage/optimise accounts to conversions through the use of;

Split testing.
Negative keywords.
CPC optimization.
Improvement in quality score recommendation.
Other Google Ads techniques and recommendations.
Work together with you to optimise the outcome for the end client.

Your Responsibilities

Setting and managing the expectations of the end client appropriately.
Working closely with our Google Ads team to get the best engagement and result for the end client.
Filling out the initial brief completely and on time.
Review, fine-tune and approve the campaign structures and content in a timely manner.
Managing the client relationship especially in the early stages of the campaign.
Working closely with our Google Ads specialists in the early weeks, for fine-tuning of the campaign
Manage reporting with the end client
Work closely with the end client when recommendations are made to improve performance, particularly with website changes
Effectively communicate feedback from the client regarding their results, for a long term ROI and successful engagement

Google Ads Limitations

Google Ads Limitation:

Ads disappear once a campaign reaches its budget and listings will disappear once a campaign is complete.

Our Google Ads Process Limitation:

Responding efficiently towards each aspect of registered project proceedings is very important to be on a smooth path.

Our Google ads team follows a well-defined Google Ads process on Basecamp to keep track of projects.
Any delays from your side towards any aspect of the project can create limitations for us to proceed and complete activities within a determined timeline. i.e.

- If the intake form is not completed or partially completed on your side, there will be limitations that will arise for the Google Ads team to take the next step of Campaign drafting/setup on time.
- If you do not respond on a posted discussion through Basecamp on time, the Google Ads team will be unable to perform specific actions on time.
- If there’s a delay on approvals on your side in regards to any opportunity, suggestions or recommendations, the Google Ads team will be unable to implement the best practices/strategies/experiments to improve the campaign.

Successful Google Ads What’s Next

When the Google Ads campaign is successful and has achieved the goals it was set out to reach for the end client, it can further develop into the next strategy:

- If the goal is generating leads on a landing page, you can: Optimise the landing page for a better conversion rate. Create an ongoing nurturing program that is robust through copywriting.
- If the campaign is just sending traffic to the home page: Different variations of the landing page can be created for performance testing.
- Start SEO for more traffic, focusing on the most successful keywords in Google Ads.
- Look at extending a display and remarketing campaign with Social Media ads and retargeting.