Pinterest Advertising

The purpose of this document is to provide you with a list of activities we undertake in the provision of Pinterest Advertising services for your clients.

Feel free to take this information and format and brand it for use in your own sales and marketing activities.

First Month Inclusions

Initial Briefing

Initial Skype Briefing
Complete and agree on Advertisement brief
Pinterest page and ad account access
Create Pinterest Tag for conversion Tracking and Apply to website where applicable
Set up campaign and Ad Groups
Create Pin Ads – send for quality review
Campaign made live following approval
Internal Daily Review & Adjustments of Campaign Per Month
Weekly reports (First month only)
Month end report (Every month)

Regular Monthly Inclusions

Setup new campaign
Pin Ads sent for quality review
Internal Daily Review & Adjustments of Campaign Per Month
Monthly Reports

Types of Advertising Direct ads

Brand awareness
Traffic (Website)
Conversions
Retargeting

PINTEREST ADVERTISING - RE-TARGETTING

What's Next

Pinterest (ads only)

Pinterest Custom Audience
Email/CRM list
Pinterest tag data

LinkedIn (ads only)

Email list
CRM list
Insight Tag data (ads only)

Email Marketing

Our service does not include ongoing nurturing with emails. Although that can be a value added offer for your clients, one which we can deliver via our copywriting team.

Notes Regarding Pinterest Advertising

Pinterest advertising is a very effective lead generation tool. It is most useful though when you have a specific and defined purpose in mind. Some great examples of this include building an email database where you have a pre-defined email marketing strategy already set up, promoting a competition, or collecting leads for your sales team. It’s a lead generation tool for a wider strategy. Often landing pages are highly effective for this type of advertising. While landing pages are not included in the costs of this advertising service, we would be more than happy to assist you in putting one together. Please contact us for a quote.