We offer two styles of SEO. One on based on specific numbers of keywords and the other is based on a consulting approach to SEO

Our SEO Products

  • About 80% of the industry sells SEO based on a number of keywords. This is why we offer these options for service

  • About 20% of the industry has more of a consultative approach. This is why we offer Maintenance, Normal and Aggressive options

  • Our work with the different approaches follows the same processes with minor differences in reporting only

  • You have the option of selling, either way, however, you would only apply one approach to Any website as they are all fully encompassing services

  • The consulting approach allows you to increase keywords without extra charge

  • The # of keywords requires an upgrade to increase keywords, which you then sell to your Clients.

Note: We also offer Link Building packages and On Page fixes packages separately. These two services are included already in our SEO services. You do not need to purchase link building on top of one of our SEO packages as it is already included.

SEO Purpose

Search Engine Optimisation (SEO) is the process of optimising a website so it appears on page 1 in the search engines (primarily Google) for the search phrases prospects who do NOT know of the website or business use, when searching for the products and services that the business and website attempt to sell

  • These results appear in the organic listings, not the paid listings and not the maps listings

  • So the idea with this is that when people are searching for your client’s products, they find the client’s business we are doing SEO for first and contact them about doing business.

  • I.E. In positioning your client’s website on the top of Google for the keywords people use when searching for their products and services, they will enjoy free targeted traffic from the search engines

  • Another part of SEO, often ignored, is optimising a client’s brand on search engines when people are specifically researching that business. Part of this is reputation management, however, SEO itself should help this by providing quality content on business directories and other properties when they directly represent the brand. These elements of SEO should not be inaccurate as this can have a negative impact on this. This is why you are required to quality-check these parts of the campaign

  • Traffic from search engines is highly desired as prospects are often in a purchasing frame of mind when searching for what they need. They are in the market to buy when they search for a client’s product. So, the conversion process to a lead or sale from search engine traffic is often a lot higher than other forms of interruptive styles of advertising

  • Paid traffic from search engines is also getting more and more expensive. As such, despite the early investment required to position a website well, over time the ROI from SEO traffic can be much higher than that from paid traffic

SEO Is Working When:

  • Success in SEO means the website being SEO’d is ranking well in Google for the keywords being targeted in the campaign. This means at a minimum; most keywords are on page 1 of Google. Many keywords will hopefully also be within the top 3 positions

  • This will be reported on with the monthly SEO Ranking report

  • Typically, this will also mean an increase in organic (free), search driven traffic to the website

  • This will be reported on with the monthly traffic reports generated from Google Analytics (assuming access to Google Analytics has been given)

  • A successful SEO campaign will also ensure that the client’s business is represented strongly And professionally when people search for the business specifically

  • These are the basics of a reputation management campaign

  • There are many listings for the business in business directories etc, taking most places in Google page 1

  • All entries related to the client’s brand are written professionally and correctly represent the client’s key messages (this depends on your adherence to appropriate quality checks)

Our SEO Process

Initial Month

  • Initial audit and research

  • Penalty analysis

  • Keyword recommendations

  • Initial benchmarking

  • Onpage recommendations

  • Update approved onpage recommendations

  • Beginning of authority enhancements through building backlinks

  • Business Directories

  • Web 2.0 Properties (not connected with the client’s brand)

  • Social bookmarks

  • Guest blog posting

  • Unique articles (not connected with the client’s brand)

Regular Monthly Jobs

  • Correct website quality issues

  • Ongoing onpage improvements

  • Ongoing authority improvements

  • Business Directories

  • Web 2.0 Properties (not connected with the client’s brand)

  • Social bookmarks

  • Guest blog posting

  • Unique articles (not connected with the client’s brand)

  • Social Media shares

  • Monthly reporting and recommendations

Additional Regular Quarterly Jobs

  • Quarterly full SEO profile audit to ensure compliance with Google’s quality guidelines

  • Actively disavow backlinks we do not believe are compliant with Google’s quality guidelines

SEO Our Responsibilities​

  • Set up all reporting tools

  • Undertake initial analysis and provide results (white label format)

  • Provide benchmarks at the start of a campaign (white label format)

  • Prepare draft onpage recommendations for website SEO improvements

  • Prepare draft descriptions for business directory listings

  • Professionally execute website changes approved by agency

  • Professionally improve website authority through link-building activities, using approved business directory descriptions where appropriate

  • Improve website through correction of SEO errors, as directed by industry-standard tools

  • Provide reporting on SEO results, traffic (where analytics is installed), and all our activities for the previous month, in a format you can readily use for your reporting to your clients

  • Provide Skype access to team leaders to assist communicate through technical items
  • Client services and expectation management

  • Work with our operations team leaders for the most positive engagement

  • Delivery of logins for websites, Google Analytics, Google Webmaster Tools in a timely fashion, sharing them with us on Basecamp

  • Reach an agreement with the end client around the keywords to focus on

  • Review, finetune and approve all OnPage recommendations that we send through in a timely manner so we can implement them on the website. For larger sites this will be an ongoing task. We will not implement changes until they are explicitly approved

  • Review, finetune and approve descriptions written for business directories in a timely fashion. We will not use for building links until these are explicitly approved

  • Review monthly performance reports and forward to clients as appropriate for your business

  • Where possible carry out recommendations that are outside standard SEO but help, like blog posting, etc

  • We may have separate services such as copywriting that can assist with this as an addon service for your clien

SEO Limitations

  • SEO as a service is designed to “optimise” the way a website (and the business it supports) performs in the search engines

  • SEO really should only be seen as a foundational (albeit an important one) building block to a robust marketing strategy

  • SEO does not do anything outside the relationship between the search engines and websites

  • Typically (but not always) this translates into an improvement in traffic to the website

  • A limitation of SEO is that this is not always the case. In some industries there is limited “stock” for search traffic

  • Assuming a successful campaign does send more traffic to a website, the next limitation of SEO is that it does not take responsibility for converting that search traffic into more or better leads. In fact, the implementation of an SEO campaign may even work against this

  • Conversion rate optimisation is the service which creates value here. This can be invaluable when working together with meaningful SEO

  • SEO does not build a database for prospect nurturing. Nor does it nurture

  • SEO is not part of a sales process either it does not convert leads to sales

  • The major players can also randomly change the rules, resulting in the degradation of results. You should be prepared for this with a communication strategy for clients in the off chance Google has a major shift in the future

SEO What’s Next

  • Success in SEO will result in an end client’s website being highly visible in search engines and with all else being equal, result in an increase of free, search driven traffic to the client’s website

  • Conversion Rate Optimisation is a logical next service to offer a client. This service will look Specifically at the way the website interacts with the traffic it receives (from all sources) and endeavors to improve the way the website uses traffic, maximizing lead generation

  • If SEO is resulting in positive lead generation, an AdWords campaign will complement this by generating more traffic (AdWords traffic tends to be additional, incremental to SEO traffic. It is an extra rather than a replacement of)

  • The AdWords conversion rate should be higher than SEO as it will be more specific and can be complemented with specific landing pages to support lead generation

  • Other digital marketing strategies designed to do the things SEO does can be implemented, such as building a database of prospects, nurturing strategies (email marketing), Social Media lead generation

Take your business

to the next level