Social Media Management

Our Social Media Management services are classified into two styles. The first style of service is a brand level management service starting with the management of a minimum of three social media platform profiles. (Facebook, Instagram and LinkedIn are highly perferred by majority brands) The second style of service is a platform specific standalone management service. Additional profiles can be cost effectively added to the basic service. Platforms we can look after include: Facebook, LinkedIn, Instagram, Twitter and Pinterest

Social Media Management Services

Our Social Media Management services are classified into two styles.

The first style of service is a brand level management service starting with the management of a minimum of three social media platform profiles. (Facebook, Instagram and LinkedIn are highly perferred by majority brands)

The second style of service is a platform specific standalone management service

- Additional profiles can be cost effectively added to the basic service.

- Platforms we can look after include: Facebook, LinkedIn, Instagram, Twitter and Pinterest

Social Media Management Service Levels

Basic (see chart below for inclusions)

Intermediate (see chart below for inclusions)

Advanced (see chart below for inclusions)

Stand alone management services

Facebook

Instagram

Note: For all of our recurring services, we charge from the date the project is opened until the date invoicing takes place on the first of every month or until the date you archive or pause the campaign. To avoid any gaps between the project being loaded and the work commencing, we highly recommend that you gather all the necessary information from your clients using our briefing documents before you open the project.

Social Media Management Services - Purpose

- Managing Social Media profiles is very time consuming. When done with local resources or employees, it either gets very distracting and expensive for a business to do it themselves, or it’s difficult for an agency to put together a cost-effective service for clients, that can make a good profit

- Also, taking into account the wide range of different popular social media platforms, it is a challenge for most businesses to maintain marketing expertise in all these areas, unless its your specific area of expertise

The purpose of our management services are twofold:

Firstly, we aim to provide a cost effective social media management service to marketing agencies that they’re able to then onsell to their clients

To achieve the objective effectively our services and processes are mapped to ensure

We understand and represent each end client’s brand

We produce content (in image and language) that is of an exceptional quality that meets and surpasses the standards of your clients

Our offerings are priced at a rate that provides a significant discount over locally produced content and rates, ensuring that you can make a decent profit while using our service

Secondly, we keep our team’s skills (for each social media platform) up to date, ensuring our services are as effective as possible for the long term. Some measures of effectiveness could include:

Audience growth

Reach growth

Quality engagement

Traffic to your website

By maintaining a team of consultants that ONLY do social media, professionals that live it and breath it, we ensure that the work we are doing on behalf of your clients has the maximum potential to meet their goals, as documented in the service brief

Social Media Management - Is Working When:

- The initial brief is completed professionally and accurately.

- All the content is tailored according to end clients requirements and is approved by you, the agency, prior to publishing

- Content is both delivered and approved in a timely manner to ensure final content is complete in time for the publishing schedule.

- The publishing schedule is adhered to

- The client’s brand is enhanced by the professionalism of the content.

- The goals agreed to in the briefing document are focused on and generally achieved.

- Where direct conversion and/or lead generation are a goal of this service, we must be mindful that these goals are secondary and typically are an indirect result of this management service.

- Often, conversions made using other lead generation activities are supported by our Social Media Management service, or conversions that start with this service, are nurtured to completion using another channel

Our Social Media Management Process

Setup Month

Initial Skype Briefing
Complete and agree on Social Media Marketing brief
Social Media platform analysis and recommendations
Content Creation for platforms as required
- Graphic Design
- Captions
Meeting to review and approve content
Direct Marketing for all platforms where required

Regular Monthly Work

Month end report of the compaign is generated one day after the last post is scheduled
High engaging areas are identified and are added to content strategy
The next month content strategy is initiated immediately after the first post of approved
calendar goes live
The content is sent for review and approval
The approved calendar is scheduled accordingly

Social Media Management Responsibilities

Our Responsibilities

Set up the briefing session with you for an effective discovery and documentation of the client’s needs
Make sure that the utmost care is taken in the maintenance of your client’s social media profiles, only publishing approved content
To prepare all content professionally and in time for the publishing schedule. This will be delivered for review/approval at least 3 business days in advance of the first publishing date, which is enough time for review and approval
To schedule publication of approved content to maximise visibility and engagement.
To apply delegated advertising budgets in line with the objectives of the campaign.
To supply you with white label performance reports, ready for you to use and pass onto your clients, on time, at the end of each month
To keep up to date with recent, proven effective social media trends and use these as a guide for ongoing improvement of our Social Media Management strategies

Your Responsibilities

To effectively sell these services, appropriately managing your client’s expectations of the service. Be particularly mindful to not set expectations around generation of rapid direct
To obtain all necessary information from your clients regarding their social media profiles and their objectives in this process
To make time to participate fully in briefing and other meetings. These meetings are critical to set up the service properly and then improve it for your client over the long term. More often than not, a successful social media campaign is directly reflective of the strength of cooperative relationship built between you, the agency, and our social media managers
Maintain strong relationships with your clients, passing pertinent feedback back to our team through acceptable channels (primarily Basecamp)
Send monthly reports onto your clients, ensuring they understand where the campaign is at and how everything is going

Social Media Management Limitations

Social Media Management is more about creating brand presence, supporting other marketing efforts and reaffirming core business messages than direct lead generation.
While some lead generation is possible, and given attention to in these management services, if the client is looking for fast and direct response lead generation, this is not an appropriate strategy for them
One major limitation of organic social media marketing is that the client has no control over their audience. The social media platform algorithms control how much reach organic posts get in front of the built audience. With an ever-increasing amount of information flowing through social media channels, it appears business channels get less and less reach every month.
This lack of control and real ownership is important for clients to understand as it should be part of their thinking about how they use the audience they develop in these channels

Social Media Management - What’s Next

Email marketing is another great extension to a successful social media marketing campaign. In the last point above, we address the issue of lack of ownership/control of the social media audience. A great way to overcome this challenge is to develop an email marketing database off the back of the social media effort by endeavoring to convince the social media audience to join the email database through sporadic posting. Once the social media audience has agreed to join the email database, the client then has control over the marketing communications that will reach their prospects
If the social media management campaign is going well, the easiest and most obvious next strategy for a client is for them to build on this success by implementing an advertising- based social media lead generation strategy. This is an extension to the previous point around developing an email database
Another service that your social media client could consider would be a search-related marketing service as this would open up a completely new marketing channel for them

Social Media Management