Email Marketing

This product is either a once-off email marketing solution or a recurring monthly email marketing solution that covers the process of briefing, creating, and editing an email marketing campaign.

The Email Marketing Product

Email marketing in any business is often one of the most cumbersome and inconvenient marketing processes to execute, and this product brings regularity and convenience to the creation of the content of this extremely important and effective exercise in marketing. The key to the success of this email marketing product is to ensure that the emails are extremely valuable to the audience and also created with a specific purpose each time an email is sent.

One of the keys to the success of this campaign is to ensure that the emails are not only always self-serving towards the business but instead focused on providing value and information to the audience which in turn presents the business as an expert in the field.

The Email Marketing Product - Purpose

  • This product is for businesses who feel that they can benefit from more regularly engaging with their audience and providing value and information to the audience. The goal being to remain top of mind and to nurture the relationship between the business and the audience so that when they are ready to purchase, they select their business as their service provider.

  • It is key to mention that the purpose of this campaign is not to sell in every message that is sent out, but instead to nurture and provide value.

The Email Marketing Product Is Working When

  • We are successfully creating and communicating the message requested and the audience is being nurtured and gaining value from the relationship.

  • The end client’s business and sales results are improving thanks to the efforts made in the email marketing campaign.

  • Action is being taken by the recipients of the emails. These actions could be in the form of requesting more information, purchasing from an online store, or simply having their opinion of the business impacted in a positive manner.

  • Quantitatively, this campaign is working when the following metrics are remaining or moving in a positive direction according to the industry standard for email marketing:

● Open rate    ● Click through rates   ● Unsubscribes   ● Replies   ● Bounce rate

The Email Marketing Product – Process

Discovery

A briefing document is supplied according to the requirements of the campaign. This can either be for a once o campaign (bespoke and campaign specific) or for a recurring monthly email marketing campaign.

Preparation

The copywriting team creates the emails according to the brieng documents and the
meeting.

This content is sub-edited and provided to the agency for approval.

Adjustments

Any feedback or adjustments to the content is provided by the agency to the team and
these Implemented

Campaign Design

Our email marketing packages allow agencies to include a design element in their emails,
which our team will execute.

Campaign Management

As part of our monthly packages, this featureof email marketing is included. lt is an integral part of our monthly packages to setup campaigns and send emails. The client may also take care of this themselves if they wish.

Campaign Reporting

Campaign reporting is included in our email marketing service and can be expected as a part of our inclusive process.

The Email Marketing Product – Inclusions

Basic Package

This package is ideal for nurturing an existing database, reminding them of the business’s offerings.

Month 1

● 2 weeks required for briefing and writing

● 1 email per week for final 2 weeks of the month

Month 2 and Onwards

● 1 email per week ongoing (4 emails a month)

Intermediatry Package

This package is ideal for businesses that are only just starting out with email marketing as a strategy.

The idea is to be testing the database and gather results to work with.

Month 1

● 2 weeks required for briefing and writing

● 4 emails for final 2 weeks of the month

Month 2 and Onwards

● 1 email per week ongoing (4 emails a month)

Advanced Package

This package is ideal for getting new clients to the business moving. The focus here is getting leads to act and acquiring new business.

Month 1

● 2 weeks required for briefing and writing

● 6 email per week for final 2 weeks of the month

Month 2 and Onwards

● 1 email per week ongoing (4 emails a month)

Re-Ignite Campaigns

Stopped using existing clients Costs less to keep client than acquire new one.

Month 1

● 2 weeks required for briefing and writing

● 1 email for final 2 weeks of the month

Month 2 and Onwards

● 1 email per 2 weeks ongoing (2 emails a month)

The Email Marketing Products Whats Next

Following success in Email Marketing…

Following the success of the email marketing campaign, the agency can suggest to the client the following strategies:

  • A Linkedin Outreach Campaign or Lead Funnel which will work towards growing the size of the database that the email marketing is being sent out to.
  • One or more recurring monthly blogs that the agency or client can get written by our copywriting team. This will provide more content to choose from to be included in the marketing campaign.
  • Increasing the frequency of the emails being sent out. This could include sending more than one email a week obviously within reason to not overuse the database.

Take your business

to the next level